10 Things Social Media Can’t do…

There is much talk about the amazing impact social media can have on your brand and business, but equally important is knowing what social media can’t do. Social media can’t:

• Substitute for marketing strategy.
• Succeed without top management buy-in.
• Be viewed as a short-term project.
• Produce meaningful, measurable results quickly.
• Be done in-house by the vast majority of companies.
• Provide a quick fix to the bottom line or a tarnished reputation.
• Be done without a realistic budget.
• Guarantee sales or influence.
• Be done by “kids” who “understand social innately”
• Replace PR

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