5 Tips to Help You #Sleigh on Social Media this Holiday Season

From a business perspective, the holiday season can be the most wonderful time of the year—if your brand has the proper social media presence.

79 percent of marketers say they will be running a holiday-focused social media advertising campaign in 2018, and 80 percent of those companies plan on using video (Animoto,2018). With 73 percent of consumers saying they have been influenced to make a purchase by a brand’s social media presence, it is important to embrace and participate in the festivities while ensuring that your brand stands out in a sea of red and green advertisements and flashy deals (Animoto, 2018)!

It’s not too late to jump on the bandwagon—here are five tips to help you #sleigh on your social media platforms this season!

  1. Video is king! This is a fact 365 days a year, but it’s especially true during the biggest shopping season. After all, video is reported to be the number one way consumers find out about a brand or product, and 56 percent of social media users admit that videos have influenced a holiday purchase decision (Animoto, 2018). Creating video assets is important, but it doesn’t have to be a time-consuming project with tools like Facebook’s Video Creation Kit which allows creators to quickly build video content using still images and overlays.
  2. Don’t forget Stories! This content type, which is projected to surpass the newsfeed as the primary source of social sharing by 2019, is a great way to educate, entertain and interact with users throughout the season without investing much time (TechCrunch, 2018).
  3. Utilize #holidayhashtags! Hashtags are a simple way to create festive content while increasing traffic to your platforms and driving sales.
  4. Feature festive photos—Spruce up your social platforms with some holiday ambiance. The addition of a seasonal profile or cover photo can make all the difference, particularly to those who are just discovering your brand for the first time. Displaying a bit of holiday spirit will encourage users to keep an eye on your brand this holiday season!
  5. Last but not least, have fun! 

Follow these tips and your social posts are sure to jingle (with increased brand engagement) all the way through the season!

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