A billboard that can see you

Juro Osawa/The Wall Street Journal

Technology never ceases to amaze me.  And as a marketer, I love it when it can truly enhance our work by taking the guess work out.  Imagine running a print ad campaign and being able to truly track who’s reading your ad and how they are taking in the information.  Well, although you can’t track it in print, yet, you can with billboards and vending machines.  It’s already being done in Japan, which means you’ll see it here very soon.

Check it out via The Wall Street Journal.