Analyze Past Posts

Your fans will like some posts more than others, and with Facebook’s insights you’ll be able to analyze past posts to see which ones perform best. Found at the center of the top of your Facebook Page in the Admin panel, click through to your Insights.  Sort your recent posts by impressions, likes, and comments to see which posts are most popular.  Go back through older posts and see what kind of content appeals most to your audience. Keep using the types of posts that are working and nix the posts that flopped.