Customers Fight Back

Published on October 13, 2008

In the old days, when you received poor customer service, you could do one of…

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What’s in a Name? Apparently $66.6 Billion!

Published on October 13, 2008

According to Interbrand, Coca-Cola is the world’s most valuable brand.  Basing its rakings on sales,…

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Merlot makes The List, again!

Published on October 6, 2008

Merlot Marketing was once again named one of the Fastest-growing Companies by the Sacramento Business…

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Questionable Title, Unquestionable ‘Genius’

Published on September 29, 2008

Everyone is asking, what is social media? I think Marta Kagan, The Secret Diary of a Bonafide…

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Bill and Jerry vs. Mac and PC

Published on September 27, 2008

Microsoft is spending close to $300 million to promote its brand and products through a…

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Re-addressing the CREW

Published on September 24, 2008

I had the pleasure of doing a Web 2.0 presentation for the board members of…

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You Might Be Your Firm’s Best Marketer.

Published on September 21, 2008

As a columist for the Sacramento Business Journal, here is my latest article: You might be…

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Starfish and Starbursts: It’s really that simple

Published on September 14, 2008

Everyone is asking: What is Social Media?  Well, I think better than a starfish or ‘prizm,’ a more…

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Buzz About ‘The Bee.’ Is it writing its obit?

Published on September 1, 2008

We all know that newspapers are hurting… The Internet has changed the game and newspapers…

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What ‘the can’ can do for your brand.

Published on August 25, 2008

Eating out at a nice restaurant goes beyond the food.  It’s about the service, the…

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