What do big advertisers spend on Google? A LOT

Published on September 9, 2010

More and more marketing dollars are moving online and for good reason: it’s often the…

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A billboard that can see you

Published on September 7, 2010

Technology never ceases to amaze me.  And as a marketer, I love it when it…

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Isn’t it about time the C-Suite Jumps Aboard?

Published on August 5, 2010

I just read an article entitled “Why Executive HATE Social Media,” and it made some…

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Magazine covers that sell: “Best of” topics and Jennifer Aniston. Those that don’t: “Green” and Paris Hilton (are we really surprised?).

Published on July 13, 2010

According to a study by GfK MRI and reported by Advertising Age, “‘Green’ coverage, negative…

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How much more evidence do you need to join the “Social Media Revolution”? But do it right!

Published on June 10, 2010

Social media should without a doubt be a part of your overall marketing strategy.  Key…

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To Reach Your Customers, Be Where They Are

Published on April 2, 2010

Online Marketing is Here to Stay, it’s Time to get in on the Action Sacramento…

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“Tweets are for Kids!” Not anymore…Social Media Users get Serious about Brands

Published on November 9, 2009

According to a new study from Performics and analytics from ROI Research, 46 percent of…

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Learn to adapt to new ways of doing business

Published on October 16, 2009

Change is inevitable; success comes from harnessing its power Sacramento Business Journal – by Debi…

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The FTC Reigns in the ‘wild wild Web’ and the marketers who use it

Published on October 12, 2009

It seems as though, if given the opportunity, marketers will try to blur the line…

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Know what you’re selling to succeed

Published on September 8, 2009

Friday, August 7, 2009 Think about your product in terms of what it provides for…

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