Businesses Need to Get More ‘Social’

Published on November 11, 2008

Do you blog? Tweet? Write on “walls?” Are you “linked in,” so to speak? Web…

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Second Life = Marketing Tool?

Published on October 20, 2008

I recently attended a social media seminar in San Francisco and the speaker mentioned Second…

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What’s in a Name? Apparently $66.6 Billion!

Published on October 13, 2008

According to Interbrand, Coca-Cola is the world’s most valuable brand.  Basing its rakings on sales,…

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Bill and Jerry vs. Mac and PC

Published on September 27, 2008

Microsoft is spending close to $300 million to promote its brand and products through a…

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You Might Be Your Firm’s Best Marketer.

Published on September 21, 2008

As a columist for the Sacramento Business Journal, here is my latest article: You might be…

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What ‘the can’ can do for your brand.

Published on August 25, 2008

Eating out at a nice restaurant goes beyond the food.  It’s about the service, the…

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Chevy ‘Cashes’ in on London Billboard?

Published on August 14, 2008

Chevrolet got quite a bit of attention with a billboard covered in cash.  To celebrate the launch of…

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The ‘Cleanest Place on Earth’ Should be a Little ‘Happier.’

Published on August 7, 2008

I visited Disneyland this weekend (yes, you read that right, this weekend).  I know it is…

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Isn’t it about time someone got to the grapes?

Published on June 17, 2008

If you thought you enjoyed reading blogs, hold on to your ‘wine glass’ because we’re…

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