Branding – Page 10 – Merlot Marketing

At $100,000 Per Second, Super Bowl Ads Need to Deliver More Than Just a Laugh

Published on January 30, 2009

What makes a good Superbowl ad? Well, besides, the obvious selling points: Sex, humor and…

Published on January 30, 2009

It’s that time of year when everyone tunes in to see one of the largest…

Published on January 15, 2009

In addition to being the world’s largest retailer, Wal-Mart now tops the list as the ‘largest’…

Published on December 21, 2008

September usually marks the complete line-up of Super Bowl advertisers; however, this year, September highlighted…

Published on December 11, 2008

So, Beck’s Beer has launched a blog, “The Daily Different.” They’ve hired a comedian that looks…

Published on November 11, 2008

Do you blog? Tweet? Write on “walls?” Are you “linked in,” so to speak? Web…

Published on October 20, 2008

I recently attended a social media seminar in San Francisco and the speaker mentioned Second…

Published on October 13, 2008

According to Interbrand, Coca-Cola is the world’s most valuable brand. Basing its rakings on sales,…

Published on September 27, 2008

Microsoft is spending close to $300 million to promote its brand and products through a…

Published on September 21, 2008

As a columist for the Sacramento Business Journal, here is my latest article: You might be…