To Reach Your Customers, Be Where They Are

Published on April 2, 2010

Online Marketing is Here to Stay, it’s Time to get in on the Action Sacramento…

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“Tweets are for Kids!” Not anymore…Social Media Users get Serious about Brands

Published on November 9, 2009

According to a new study from Performics and analytics from ROI Research, 46 percent of…

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Learn to adapt to new ways of doing business

Published on October 16, 2009

Change is inevitable; success comes from harnessing its power Sacramento Business Journal – by Debi…

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Know what you’re selling to succeed

Published on September 8, 2009

Friday, August 7, 2009 Think about your product in terms of what it provides for…

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The importance of social media and your brand.

Published on July 26, 2009

A lot of companies simply do not ‘get’ social media. Executives ask, what can it…

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Advertising Goes Green – Domino’s Pizza ads featured in Sidewalk dirt

Published on July 15, 2009

I have to hand it to Domino’s, it’s a pretty creative idea.  Now that’s one form…

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Southwest Airlines garners millions of impressions with rapping flight attentant

Published on July 1, 2009

Southwest Airlines continues to garner positive press by hiring great employees.  It’s one thing to…

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Flying Billboard Gets Mixed Reviews

Published on March 4, 2009

Southwest Airlines has received mixed reviews for its recent promotion of Sports Illustrated’s 2009 Swimsuit…

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He’s (Not So) Gr-r-r-eight! Kelloggs Fires Phelps in a Good PR Move

Published on February 10, 2009

August 19, 2008 marked an exciting day for Kellogg Company.  This is what was released…

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Originality and Creativity Missing From This Year’s Super Bowl Lineup

Published on February 4, 2009

So which Super Bowl ad was your favorite?   (If you ‘tweet,’ check this out: Super…

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