Customer Experience – Page 2

Go Mobile or Go Home

Published on June 20, 2017

We’ve all heard the phrase, “go big or go home.” For business owners, it tends…

Mulvaney’s B&L Selects Merlot Marketing to Design New Website

Published on May 17, 2017

Merlot Marketing was chosen by Mulvaney’s B&L to launch a sophisticated new website that…

The Intern movie included a diversified team

The importance of diversifying your team

Published on November 18, 2015

Brands and businesses alike are always looking for ways to stay relevant in their ever-changing…

Three ways to ensure your customers have a good experience

Published on October 8, 2012

Companies spend a lot of time and money trying to get customers to walk through the door but don’t seem to notice when customers walk out planning never to return….No, you don’t need millions of dollars to differentiate your brand. Just look up, clean up and pick up, and you’d be amazed at what that will do for your brand experience. Improve your brand experience and improve your business!

Facebook Tip of the Week: Encourage check-ins

Published on September 12, 2012

Have a sign somewhere that reminds visitors to check-in on Facebook at your store….

Being a “Preferred” Customer Never Felt So… Bad

Published on September 4, 2012

As a marketing executive, I do quite a bit of traveling. For years I had relied on Hertz as our go-to rental car company. But after upgrading to a Club Gold membership, shockingly our service level dropped. Over the course of about a year, a lot of little things happened, but when little things like not having my reservation or not having a car for me became the norm, I decided to switch to Avis.

I have an iPhone and iPad, do I really need an iPoo?

Published on May 31, 2012

Technology continues to make its way into every room in our homes, and bathrooms are no exception.

How Old-Fashioned Customer Service Creates Brand Fanatics

Published on March 8, 2012

We’ve all heard the age-old saying, “The Customer is Always Right” but, how important is customer service today? My experience is that a few brands are doing a fantastic job and the rest leave much to be desired. Take a step back and think about your brand experience – what can you do to create brand fanatics for your organization?

Subway’s $2 sub wins in more ways than one!

Published on December 1, 2011

Wendy’s has its $0.99 menu! McDonald’s, Taco Bell and almost every other major fast food…

‘Tis the Season: Top 10 Back-to-School Commercials

Published on August 29, 2011

Did you know that “Back-to-School” is the second largest selling season of the year ($69…

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