Got PMS?

Published on July 26, 2011

The California Milk Processor Board altered a PMS-themed ad campaign after two weeks because of…

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McDonald’s turns to Starbuck’s & Apple for inspiration.

Published on May 9, 2011

McDonald’s is making an interesting move with its brand – shunning bright red roofs and…

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Advertising can take you only so far

Published on February 9, 2011

Make sure customers’ experience is in line with marketing promise Sacramento Business Journal – by…

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A winning website starts with the basics

Published on October 11, 2010

Friday, October 1, 2010 Biz Savvy Focus should be on messaging, usability, personality, then design…

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A billboard that can see you

Published on September 7, 2010

Technology never ceases to amaze me.  And as a marketer, I love it when it…

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Personal touch yields better service

Published on August 10, 2010

Friday, August 6, 2010 Social media allows businesses to create a customer connection Sacramento Business…

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Stop talking about customer service and start living it!

Published on June 20, 2010

I wrote a post praising Zappos‘ customer service ( Zappos: The Nordstrom of Customer Service?)…

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Want more ‘friends’ and ‘followers?’

Published on June 7, 2010

Friday, June 4, 2010 Target your social media efforts by going for quality over quantity…

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The FTC Reigns in the ‘wild wild Web’ and the marketers who use it

Published on October 12, 2009

It seems as though, if given the opportunity, marketers will try to blur the line…

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Southwest Airlines garners millions of impressions with rapping flight attentant

Published on July 1, 2009

Southwest Airlines continues to garner positive press by hiring great employees.  It’s one thing to…

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