We’re Not Doctors, But We Do Have Five Cures for Writer’s Block

Published on September 15, 2011

Is this your worst nightmare? You sit down at your computer to write a press…

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Got PMS?

Published on July 26, 2011

The California Milk Processor Board altered a PMS-themed ad campaign after two weeks because of…

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Social media promotion requires planning

Published on June 6, 2011

Campaigns should be organized, engaging, meaningful and fun Premium content from Sacramento Business Journal –…

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Did you Know that Wars are Breaking Out over Clean Water?

Published on October 15, 2010

Let me tell you, as someone who drinks more than 128 ounces of water a…

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Print media needs to evolve to stay relevant

Published on September 26, 2010

People continue to talk about the “death” of print media.  And although I don’t think…

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Magazine covers that sell: “Best of” topics and Jennifer Aniston. Those that don’t: “Green” and Paris Hilton (are we really surprised?).

Published on July 13, 2010

According to a study by GfK MRI and reported by Advertising Age, “‘Green’ coverage, negative…

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When Press Releases Go Bad: 5 Things to Avoid When Drafting a Press Release

Published on June 29, 2010

I just received this article via BurrellesLuce Newsletter (check it out here). It’s true, a…

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Learn to adapt to new ways of doing business

Published on October 16, 2009

Change is inevitable; success comes from harnessing its power Sacramento Business Journal – by Debi…

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The FTC Reigns in the ‘wild wild Web’ and the marketers who use it

Published on October 12, 2009

It seems as though, if given the opportunity, marketers will try to blur the line…

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Conde Nast to Fold Gourmet Magazine

Published on October 5, 2009

Okay, so even I’m shocked by this one.  Gourmet magazine will publish its last issue…

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