Marketing

Our favorite marketing Sips of the Week in 2016

Published on December 8, 2016

As the year comes to a close, we wanted to share some of our team members’…

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Top five reasons to embrace the hottest trend in media relations

Published on October 27, 2016

The latest evolution of PR.0™: the Video News Release Earlier this year, Merlot Marketing unveiled…

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A pixel is worth a thousand words

Published on October 12, 2016

From a business perspective, pixel tracking may be the biggest thing to happen to Facebook…

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The Do’s and Don’ts of Changing and Marketing Your Product

Published on October 3, 2016

This article was originally published in Sacramento Business Journal on September 30, 2016. Changing or updating a…

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Are CEOs up to speed with social?

Published on September 14, 2016

Social media isn’t just a personal hobby. Today, it is an integral part of our…

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Audience Engagement: The key to successful social media marketing

Published on July 18, 2016

At least 80% of marketers report that social media efforts have increased traffic to their business’…

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Drive more traffic to your website by evaluating user experience

Published on May 24, 2016

Each year, Google refines its search algorithm about 500 to 600 times. Although Google’s own…

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#MerlotReacts: Are the new Sacramento Kings logos a slam dunk?

Published on May 18, 2016

Adding to the excitement surrounding the opening of Golden 1 Center (NBA’s techiest arena to…

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Successful marketing takes a team effort

Published on May 10, 2016

Published May 6, 2016 in the Sacramento Business Journal. Too often I see marketing directors…

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Is your marketing strategy set up for failure?

Published on April 26, 2016

The old adage is true: you have to spend money to make money, but are…

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