Strategy before spectacle: The unspoken rules of PR

Published on October 20, 2016

Watching a jet team fly in formation during an air show is exhilarating. The speed…

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Facebook Pixel Tracking header image

A pixel is worth a thousand words

Published on October 12, 2016

From a business perspective, pixel tracking may be the biggest thing to happen to Facebook…

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To grow your business, “Love the one you’re with,” then target new customers

Published on August 16, 2016

This article was originally published in Sacramento Business Journal on August 12, 2016. We are living in…

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Sip of the Week #113

Sip of the Week #113

Published on August 9, 2016

Sip of the Week #113: Crowd psychology is powerful. True thinking involves analysis, questioning, and…

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Woman on smart phone with coffee

Audience Engagement: The key to successful social media marketing

Published on July 18, 2016

At least 80% of marketers report that social media efforts have increased traffic to their business’…

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Sip of the Week #107

Sip of the Week #107

Published on July 5, 2016

Sip of the Week #107: Taking the time to send someone a handwritten note can make…

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Millennials haven’t left Facebook, but they use it differently

Published on June 27, 2016

This article was originally published on Friday, June 24, 2016 in the Sacramento Business Journal. We’re…

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Who is advocating for your business?

Published on June 21, 2016

No one is a bigger product advocate than Cookie Monster. As a marketer seeking to…

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Sip of the Week #102

Sip of the Week #102

Published on May 12, 2016

Sip of the Week #102: “Identify your problems, but give your power and energy to…

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Successful marketing takes a team effort

Published on May 10, 2016

Published May 6, 2016 in the Sacramento Business Journal. Too often I see marketing directors…

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