Sip of the Week #113

Sip of the Week #113

Published on August 9, 2016

Sip of the Week #113: Crowd psychology is powerful. True thinking involves analysis, questioning, and…

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Woman on smart phone with coffee

Audience Engagement: The key to successful social media marketing

Published on July 18, 2016

At least 80% of marketers report that social media efforts have increased traffic to their business’…

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Sip of the Week #107

Sip of the Week #107

Published on July 5, 2016

Sip of the Week #107: Taking the time to send someone a handwritten note can make…

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Millennials haven’t left Facebook, but they use it differently

Published on June 27, 2016

This article was originally published on Friday, June 24, 2016 in the Sacramento Business Journal. We’re…

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Who is advocating for your business?

Published on June 21, 2016

No one is a bigger product advocate than Cookie Monster. As a marketer seeking to…

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Sip of the Week #102

Sip of the Week #102

Published on May 12, 2016

Sip of the Week #102: “Identify your problems, but give your power and energy to…

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Successful marketing takes a team effort

Published on May 10, 2016

Published May 6, 2016 in the Sacramento Business Journal. Too often I see marketing directors…

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The art of breaking bad news Sacramento Business Journal article

The art of breaking bad news

Published on March 29, 2016

Published March 18, 2016 in the Sacramento Business Journal. In this age of social media…

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Plan for trade show success Sacramento Business Journal article

Plan for trade show success

Published on February 10, 2016

Published January 29, 2016 in the Sacramento Business Journal Whether you do public relations in-house…

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