Pitching is an appetizer not a buffet.

Published on November 19, 2008

Have you ever received an email that if printed out it would be two pages…

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You Might Be Your Firm’s Best Marketer.

Published on September 21, 2008

As a columist for the Sacramento Business Journal, here is my latest article: You might be…

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Chevy ‘Cashes’ in on London Billboard?

Published on August 14, 2008

Chevrolet got quite a bit of attention with a billboard covered in cash.  To celebrate the launch of…

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Disney: Marketing Genius? Yes! PR Guru? Mmm…not so much.

Published on June 18, 2008

This week I attended a press junket at the Disneyland theme park. The resort was…

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Isn’t it about time someone got to the grapes?

Published on June 17, 2008

If you thought you enjoyed reading blogs, hold on to your ‘wine glass’ because we’re…

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