Press/Media Info – Page 4 – Merlot Marketing

3 Tips for Nailing Your Next Television Interview

Published on August 22, 2014

Maximize publicity opportunities with preparation and practice. (Continued from Sacramento Business Journal Article 8.22.2014) When…

The Media are Consumers Too – How to Cut through the Clutter

Published on December 18, 2012

as public relations practitioners we have the responsibility to provide the media something that truly matters—in a format they can use.

A little bragging? Absolutely!

Published on March 29, 2012

Merlot brings home four awards at this year’s SPRA 2011 CAPPIE Awards! Michelle, Debi &…

Media Tours – Kickin’ It Old School

Published on March 28, 2012

Back in the day, before the internet, emails and social media, you would communicate with the media using snail mail, phone, fax or personal visits. In today’s technology-driven world and with everything available at our fingertips, it’s easy to lose sight of the power of personal relationships and that’s where a New York media tour comes in.

PR + Social Media: Should you contact the media via social media?

Published on February 16, 2012

The way we communicate has changed forever. Social media is now an integral part of our public relations programs and should be an integral part of yours as well. The rule of thumb for contacting the media via social media is this – know the person, their beat, their interests and their publication, program or blog, and then pitch a great story!