No. 1 Social Media Mistake: Starting with tools instead of strategy

Published on December 7, 2009

Friday, December 04, 2009 Strategy often overlooked in social media Set your goals from the…

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What does your company name say about you?

Published on December 1, 2009

Names are a tricky business.  Marketing agencies and law firms tend to take the less…

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Today Show features Eldorado Stone! Meredith Vieira and George Oliphant Show you How to Update Your Fireplace.

Published on November 9, 2009

With winter right around the corner, the Today Show featured a segment on ‘How to…

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The FTC Reigns in the ‘wild wild Web’ and the marketers who use it

Published on October 12, 2009

It seems as though, if given the opportunity, marketers will try to blur the line…

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Conde Nast to Fold Gourmet Magazine

Published on October 5, 2009

Okay, so even I’m shocked by this one.  Gourmet magazine will publish its last issue…

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Know what you’re selling to succeed

Published on September 8, 2009

Friday, August 7, 2009 Think about your product in terms of what it provides for…

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Are we ‘amusing ourselves to death?’

Published on August 31, 2009

I just finished the book “Amusing Ourselves to Death: Public Discourse in the Age of…

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PRSA Presentation: Five Key Take-aways

Published on August 24, 2009

The PRSA presentation on August 20th was packed with timely information about not only what…

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The importance of social media and your brand.

Published on July 26, 2009

A lot of companies simply do not ‘get’ social media. Executives ask, what can it…

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Advertising Goes Green – Domino’s Pizza ads featured in Sidewalk dirt

Published on July 15, 2009

I have to hand it to Domino’s, it’s a pretty creative idea.  Now that’s one form…

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