Community bank marketing cashes in on big-bank backlash

A few weeks back our client, River City Bank, was featured in the Sacramento Business Journal for the “New Yorker Campaign” that I’m proud to say, Merlot Marketing developed. Melanie Turner, of the Sacramento Business Journal, took an interest into our marketing campaign that has been running in Comstock’s magazine, the Wall Street Journal online, in addition to the Sacramento Business Journal. Our client was quoted stating “’Our [River City Bank] CEO gets comments all the time,’ Wendy Duer, Senior VP of Marketing said. ’People really like it. They think it’s fun and they get it. They’re talking about it. As a marketer you can’t ask for more.’”

Of course, we need to brag a little. We are thrilled to announce that Merlot Marketing has been recognized by the American Advertising Federation (AAF) regionally with an ADDY and recently received an ADDY for the district, which includes Northern California and Northern Nevada. The campaign is now on its way to the National ADDY awards in Washington D.C.!

Check out the entire print and radio campaign on the River City Bank microsite and let us know which ad is your favorite. Personally, the “Pony” ad makes me laugh every time!

For the full article from the Sacramento Business Journal, please click HERE.

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