Click here to register for KBIS 2024!

Have you started designing your booth for KBIS/IBS 2024? What about any KBB product submissions? With promotion packages, media meetings, live cooking demonstrations, and press releases (to name a few) – there is plenty to be done in preparation for the upcoming tradeshow season.

Tradeshow success doesn’t happen overnight. We’re only 6 months away from Design & Construction Week (DCW) 2024 and if you haven’t started planning yet, now is the time!

At Design & Construction Week 2023, which took place in Las Vegas, Nevada, from Jan. 31 to Feb. 2, we represented nine national and international clients, connected hundreds of media and designer contacts to those clients, and brought the largest Merlot team to the tradeshow yet.

In total, last year’s tradeshow brought over 200,000 attendees and nearly 2,000 exhibitors from around the world to discover the latest and greatest innovations and design ideas that are breaking barriers in the kitchen, bath and building world, while occupying more than one million square feet of indoor and outdoor space.

Of those in attendance were nine of Merlot’s clients, including Cultured Stone, Dutch Quality Stone, Eldorado Stone, EMPAVA, Forza, Kindred Outdoors & Surrounds, Nexgrill, ROBAM, and THOR Kitchen. With clients spanned across the three noteworthy industry shows of DCW, Kitchen & Bath Industry Show (KBIS), International Builders Show (IBS), and National Hardware Show (NHS), Merlot created ample success for the brands by executing the following before, during and following DCW:

• 36 press releases
• 55+ media meetings pre-show
• 100+ media meetings at the show
• 150+ designer meetings at the show
• 50+ media outlet connections
• Six live cooking demonstrations
• Six additional show opportunities including Best of KBIS, Hard Hat Media Tour, DesignBites, the Cottages & Gardens Insider Tour, the Interior Design Society’s VIP Designer Experience Tour, and Modenus Media’s DesignHounds Influencer Network

With over 20 years of experience under our belt, we’ve mastered the art of tradeshow preparation and success– so stay tuned for more tips and updates leading up to DCW 2024.

To learn how your brand can secure impactful tradeshow attendance, and make a splash at DCW 2024, email tradeshows@merlotmarketing.com.