Digg introducing social advertising

Digg, a social news site is introducing its own form of advertising. Borrowing a similar model to Facebook, the site will design ad units that mimic the site experience itself. The ads will appear within the list of headlines and provide the same options as it currently does for users to “Digg” or “bury” the links.

Not unlike Google ads, the more recommenations or “Diggs” the ads get, the more often they will be shown. According to Quantcast, Digg has an audience of more than 27 million.  [still thirsty…]

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