EMPAVA selects Merlot Marketing as Agency of Record!

Merlot Marketing has been named agency of record for EMPAVA, designer and manufacturer of kitchen and bath products delivered directly to consumers and through leading retailers. The brand makes premium products accessible to all, with an affordable price point and an effortless and informative online ordering process.  

Merlot Marketing will work closely with EMPAVA to lead all branding and strategic communications efforts through message development, public relations, social media, and design projects. To build brand awareness and support new product launches, the agency will target both national and consumer media through news releases, video news releases, wire distributions, trend articles, custom pitching, social media campaigns, and third-party award submissions. 

“Merlot Marketing has a proven track record for successfully launching brands in the kitchen and bath sector, and we are excited to collaborate with their expertise to elevate the EMPAVA brand and build a stronger relationship with consumers throughout the North American market,” said Ricky Cheng, President of EMPAVA. “We are confident this partnership will guide our continued growth as we provide premium products delivered directly to consumers’ doors.” 

EMPAVA’s robust kitchen catalogue, designed to elevate the at-home coking experience, includes high-performing gas ranges, ovens, cooktops, range hoods, wine coolers and outdoor woodfire or gas pizza ovens. The brand’s line of sleek, luxurious tubs offers freestanding or walk-in tubs, and an assortment of spacious whirlpool tubs equipped with massaging jets and more.  

“We are thrilled to be partnering with EMPAVA to introduce the brand’s elegantly designed appliances and bath products to the market, through the invigoration of their branding and creative, and launch of their social media platforms and public relations efforts,” said Debi Hammond, CEO of Merlot Marketing. 

To start the partnership off with a bang, Merlot supported EMPAVA’s debut at the 2023 Kitchen & Bath Industry Show (KBIS) in Las Vegas, where the brand introduced the 12-inch Drop-In Induction Cooktop. Designed for “tiny homes” and compact spaces. The cooktop was featured in several publications, including Forbes, through Merlot Marketing’s media relations prior and during the show. This year, the brand was recognized for its innovative design, manufacturing and distribution of products with The Home Depot Supplier Diversity Innovation Award, and named “Best Small-Size Walk-In Tub” in Reviewed by USA Today. 

For more information about EMPAVA, visit https://empava.com/. To learn more about Merlot Marketing, visit https://merlotmarketing.com/.