Grand Opening is a Smashing Success in Roseville

Last year, Merlot Marketing was hired by Smashburger to help launch the emerging “better burger” restaurants to the Sacramento region. Since then, the number of stores nationwide has eclipsed 100, and in that time Merlot has opened locations in Citrus Heights, Folsom, and as of this week, Roseville.

Using a combination of social media and public relations, the Merlot Marketing team helped turn Wednesday’s Smashburger grand opening in Roseville into a wonderful success!

On Tuesday, our team kicked off the grand opening festivities with Roseville Mayor Pauline Roccucci, city representatives and the Roseville Chamber of Commerce.  We abandoned the oversized novelty scissors and yards of red ribbon. Instead of the traditional ribbon cutting ceremony, we did a ‘burger’ cutting ceremony! And what better way to celebrate than with a bite?

Merlot Marketing also invited select members of the Roseville community to preview of the restaurant before it opened to the public. Nearly 250 community influencers, bloggers, neighbors and burger fans packed the restaurant to enjoy dinner and dessert!

Doug Branigan , VP Franchise Operations and Roseville Mayor, Pauline Roccucci get ready to enjoy a burger cutting ceremony!

Then, on Wednesday (6/8/11) morning, the official public Grand Opening, Merlot Marketing secured coverage on KCRA Channel 3’s morning show. KCRA 3 reporter (and resident good sport), Mike TeSelle, joined us at the restaurant and learned how we put the smash in Smashburger.

The segment with KCRA aired live with Smashburger’s own David Cannon serving as spokesperson, and even included some additional coverage (thanks to the news team back in the studio) for Smashburger’s delicious fried pickles.

It has been a whirlwind this week with all of the activities and success. As a reward, we may just treat ourselves to another Smashburger.  And maybe we’ll splurge on a side of those fried pickles as well. And for a limited time only, be sure to try the new Nutter Butter Milkshake. They are, well deliciously decadent!

Now that's the right way to celebrate a Smashburger Grand Opening!

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