Harness the power of Pinterest for Public Relations

With more than 4 million daily visitors on the social media site Pinterest, it’s time to harness the power of this visual platform for PR.

Today, public relations must not only embrace technology but leverage it. Telling your story is no longer one-dimensional; we are an increasingly visual society. Therefore, business and marketing professionals should incorporate the latest technologies to tell their stories in a way that best resonates with their target audience which now includes, editors, reporters, bloggers, consumers and almost anyone sitting in front of a computer.

Companies no longer can rely on traditional press releases and expect to be noticed. Every company should, at a minimum, utilize a Social Media News Release that includes live links to images and a company’s social media platforms.

But if you want to truly garner some attention, try using what we at Merlot Marketing call a PinRelease™. A PinRelease utilizes all of the power of a social media news release but also tells the story graphically by using Pinterest.

Visit the Sacramento Business Journal or use this direct link for the article.

See below for two examples: True Professional Series and Walker Zanger

True Blue PinRelease True Professional Series

Nature PinRelease Walker Zanger