Hauslane taps Merlot Marketing’s expertise in the kitchen appliance industry

Merlot Marketing (Merlot) has been named agency of record for Hauslane, the world’s friendliest range hood company. Since its founding in 2018, Hauslane has focused on providing consumers with a brand-new cooking experience through its high-quality products and innovative features. As a national marketing agency specializing in the kitchen appliance and home and building products sectors, Merlot will focus on providing integrated public relations and marketing strategies to garner exposure for the brand and its products.

“We are excited to leverage Merlot’s expertise to help bring our growing brand to the next level,” said Calvin Ruan, co-founder and CEO of Hauslane. “Given their extensive knowledge within the kitchen appliance space, we know this partnership will help our brand communicate our core message to media and consumers.”

“In addition to its innovative, high-quality product line, Hauslane’s hybrid business model and intentional focus on consumer education are unique within the range hood category,” said Debi Hammond, CEO of Merlot Marketing. “Calvin is an incredibly talented and energetic entrepreneur, and we could not be more excited to work with this brand as it aims to transform the century-old kitchen ventilation category.”

In close partnership with Hauslane, Merlot will gain exposure for the brand by employing its digitally-integrated PR.0™ program, which unifies traditional public relations with today’s most effective social and digital tactics and tools. The Northern California based agency which consults for a variety of national and international clients, will target national trade and consumer publications, digital media and influencers through custom pitching new products and company news, social media news releases, wire distributions and award submissions, while providing comprehensive marketing consultation to augment Hauslane’s cross-channel efforts.

For more information about Hauslane, visit hauslane.com. To learn more about Merlot Marketing, visit https://merlotmarketing.com/.

About Hauslane

Launched in 2018, Hauslane is the world’s friendliest range hood company that has been transforming the century-old kitchen ventilation category with an easy, fun and informative purchase process. As one of the most successful and fastest growing new brands in the kitchen appliance industry, Hauslane puts people first by providing top-tier education, customer service and premium range hoods that eliminate grease and fumes from the kitchen. Its innovative and beautiful products enable home chefs to cook their favorite foods with confidence while also enhancing indoor air qu­ality. For more information about Hauslane, call 800-929-0168 or visit Hauslane.com.