Pro Tips for Pitching Media: Editor Elizabeth Huebsch, Luxe magazine

Merlot’s SpeedBriefings™ With…Luxe

We are turning the tables on the media! It’s time for PR pros to interview editors and reporters instead of just pitching them. Our aim is to understand how changes in technology and human behavior are affecting their business, and to determine what we (as public relations professionals) can do to better serve this evolving print/digital industry.

In this episode, we interview Editor Elizabeth Huebsch from Luxe magazine to learn the best way to pitch her, her thoughts on using social media for pitching and how the industry is changing!

Check it out!


Are print magazines dying? 2:50

How has the relationship between editors and PR Pros changed? 5:28

What’s the best way to pitch you? 6:52

Do you open email attachments? 8:05

Do you like video pitches (VNRs)? 8:45

How often should we follow-up with you? 9:10

What’s the ideal lead time for a pitch? 10:05

What is the most creative pitch you’ve received? 11:00

What’s the most important information to send when pitching a project? 12:15

Does Luxe typically send a photographer to capture custom project imagery? 13:30

What’s the worst pitch you’ve received? 14:04

What are your PR pet peeves? 15:10

What is your pitch vetting process? 16:33

How do you stay up to date on industry trends? 18:04

What’s the best way to schedule a trade show meeting with you? 19:24

What are your trade show pet peeves? 21:05

What’s one piece of advice for PR Pros? 22:14

How long do you hold onto pitches? 23:54


SpeedBriefings with… Hosted by: Brenda Forman

Guest: Elizabeth Huebsch…

Produced by: Merlot Marketing, Inc.

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