3 ways to leverage Houzz for your business

Houzz, a leading online platform for the home remodeling and design industry, has exploded in popularity over the last five years. The platform hosts more than six million high-quality photos and 700,000 active professionals in every country in the world. For a business in the home products industry looking to gain exposure and acquire insight about industry trends, an active presence on Houzz is imperative.


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In the ever-changing home products industry, design trends, applications and product developments are constantly evolving. Many of Merlot’s clients are in the luxury kitchen and bath category, and a significant amount of their customers actively utilize Houzz as an inspirational resource. Because of the importance of Houzz to our clients, it is essential for Merlot’s team to stay informed about the latest home design resources.



As a Houzz Certified* resource, we wanted to share three insightful tips for businesses that use Houzz:

  1. Utilize Houzz Ideabooks as a collaborative tool with home remodel clients. Ideabooks allow homeowners to independently collect images that communicate exactly what they want, which expedites the design process.
  2. Build credibility for your brand by responding to both positive and negative reviews of your company. According to Houzz, 80% of consumers hire professionals based off of good reviews and recommendations, so it is essential to convey gratitude before, during and after a home remodel project is completed.
  3. Upload high-quality photos that demonstrate your company’s expertise and showcase the benefit of working with your business. Use specific keywords when tagging the photos so they are easy to find by interested Houzz users.

*This recognition is awarded to professional users who have exhibited a significant understanding of the platform’s best practices by taking a special online course created by Houzz experts.

Want more advice on how to improve marketing strategies for your business or clients? Gain valuable insight by reading these marketing tips by Merlot Marketing.


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