McDonald’s turns to Starbuck’s & Apple for inspiration.

McDonald’s is making an interesting move with its brand – shunning bright red roofs and yellow table and chairs for a more muted and sophisticated look and feel. First, they launched McCafe’s to compete with Starbucks and now they want to compete further by designing their chains to keep their customers around awhile.  McDonald’s business model has always been to get as many people in and OUT as possible. However, their new design is meant to keep their customers comfortable and cozy – think Starbuck’s and the Apple store. I know, as odd as it sounds, that is exactly who they are trying to emulate.   It will be interesting to see how this new approach resonates with its customers and its brand.

See article, video and pictures via @USATODAYmoney here.