Merlot Honored in District Advertising Competition

 The ADDYs are a celebration of the art that is professional advertising. Each year the American Advertising Federation (AAF) comes together, not to recognize agencies that simply turn out work, but to honor the few campaigns that have achieved what many have sought to accomplish; fresh unbridled creativity, technical excellence and measurable effectiveness.

Merlot has never been an agency to solely seek out recognition, our passion for the craft lays deeper than plaques and accolades from colleagues. Our founding principles are firmly rooted in our company’s motto “Passion, Creativity, Results”. We value originality and are dedicated to treating every client as if they were our only client. Because of this commitment to excellence we have consistently been recognized by the AAF!

This year was no different, Merlot was honored by receiving a district level silver ADDY. The District competition included entries from Silicon Valley, the East Bay and San Francisco, to the Peninsula, Reno and Central Valley.  We were recognized for the River City Bank radio campaign “Mr. Brighton,” a campaign that incorporates humor that highlights the common experiences and perceptions of working with big banks.

Prior to the district level awards “Mr. Brighton” won a gold ADDY on the local level as well as a gold for Kids Care Dental Group and silver for the Agricultural Council of California for our creation of reimagined and designed logos and stationery packages.

Our team always puts their passion and energy into creating the very best for those who choose to do business with us. We view this observance as not just a success for ourselves, but a success for our clients.