Merlot Marketing Collaborates with Mental Health Project “I Got Your Back”

Merlot Marketing announces its collaboration with I Got Your Back, a Sacramento-local initiative that is working to address issues associated with mental illness and addiction across Sacramento-area kitchens, restaurants and hospitality businesses. 

I Got Your Back was founded in 2019 by Bobbin and Patrick Mulvaney, the owners of Sacramento-based restaurant Mulvaney’s B&L. The goal of their organization is to teach restaurant and hospitality employees to be aware of the warning signs of distress. Being familiar with these signs will help create a safer environment of acceptance to talk about personal crisis and will encourage increased access to resources for those struggling with mental health challenges.

“Passion and purpose fuel the I Got Your Back mission. We are constantly aiming to make a positive impact on people’s lives and the communities we serve.” said Bobbin Mulvaney, Founder of I Got Your Back. “Our goal is to share knowledge and resources with those struggling with mental health challenges, and this collaboration with Merlot has helped make that happen on a deeper and more meaningful level.”

Through this partnership, Merlot is improving the organization’s website by offering strategic guidance on its design and content development. The goal of this initiative is to enhance the site’s visibility and reinforce its messaging for its specific audience of food industry professionals.

“Collaborating with I Got Your Back has been an incredibly rewarding experience for Merlot,” said Brenda Forman, President of Merlot. “It’s an honor and privilege to work with an organization that is so dedicated to positive change, and it fuels our passion for creating and implementing impactful marketing tactics for brands.”

Currently I Got Your Back is a pilot program that address issues associated with mental illness and addiction across Sacramento-area kitchens, and the organization is in the process of designing a national model that could help any industry in any city. Find out more about their efforts on their website.

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