Nexgrill selects Merlot Marketing as Agency of Record

Merlot Marketing, Inc. (Merlot) has been named agency of record for Nexgrill, the leading designer and manufacturer of outdoor cooking and heating products. The company focuses on outdoor grills – gas, charcoal, pellets, flat tops, portables, fryers, and complementary grill accessories. The agency will focus on the key communications strategy to support and promote current products and new products Nexgrill is planning on introducing to the market.

Headquartered in Southern California, Nexgrill is the grill and lifestyle brand where Everyone’s Invited^TM. For almost 30 years, the company has been offering a wide range of products for the “backyard pro” to the “weekend warrior,” and everyone in-between.

“Merlot Marketing has extensive experience in garnering media engagement, especially with consumer and epicurean audiences,” said Ramsay Hawfield, Vice President of Marketing for Nexgrill. “We are excited to tap into their expertise in public relations and in developing meaningful relationships with the national media on our behalf.”

“With more people spending more time at home than ever before, there has been a renewed focus on cooking and family meals, said Debi Hammond, founder and CEO of Merlot Marketing. “So, needless to say, we are beyond excited to share the stories, recipes, health benefits, companionship and beauty of gathering outside around a Nexgrill. They have an amazing story that we are eager to share.”

In close collaboration with Nexgrill, Merlot will lead all facets of public relations and communications strategy development. The agency will target national and regional consumer media, pitching products and trends through Social Media News Releases (SMNR), articles and Video News Releases (VNR), to generate brand awareness and excitement within the industry.

For more information, or inspiration for your next gastronomic creation, visit Nexgrill.com.