Otto Construction selects Merlot Marketing as Agency of Record

We’re honored to announce our partnership with Otto Construction, an award-winning construction company that builds high-caliber projects and delivers high-quality results, every time. Now lead by third-generation President and CEO, Allison Otto, we’re excited to help this almost 75-year-old, family-owned business craft their message, share their story and continue to grow their business and brand.

To kick things off, we recently redesigned the Otto Construction  website, launched a PR.0™ Campaign to help share Otto Construction projects and developed messaging announcing Allison’s well-deserved leadership role as CEO.

Website Redesign

The objective of the redesign was to develop and program a revitalized, responsive (i.e. mobile-friendly) website for Otto Construction to serve as a resource hub for current and prospective clients while promoting the brand position and brand personality.  Explore the website here:

PR.0™ Campaign (Brand Story / Messaging)

As a part of the new Otto Construction PR.0™ Campaign, we developed messaging and storytelling materials including a company fact sheet, subject matter expert sheet, company timeline, press releases, communications roll-out grid, key messaging points and an executive bio.


For more information about Otto Construction visit

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