“Pepsi Sucks!” According to Yankees Fans. Pepsi Promotion Backfires.

Pepsi over-promised and under-delivered on its New York Yankees promotional tie-in. Fans showed up early and waited for hours only to be left out in the cold after Pepsi distributed fewer tickets than promised. Shouting “Pepsi sucks” and dumping cans of Pepsi into the street, the promotion turned ugly and all was caught on video. View the full story at Daily News

The lesson: Under-promise and over-deliver…