Platinum Worthy Creative!

We are proud to announce that Merlot Marketing has been recognized with TWO 2020 Hermes Creative Awards surrounding the creative work developed on behalf of our client, THOR Kitchen. This year’s winning work was selected for demonstrating excellence in the design of THOR Kitchen’s KBIS 2020 trade show booth graphics and the creative and strategy behind their KBIS 2020 social influencer campaign.

See more about the Hermes Creative Awards below. 

THOR Kitchen is a manufacturer of pro-style kitchen appliances and participated in the 2019 Kitchen & Bath Industry Show (KBIS).  We attended the tradeshow as on-site support, but also wanted to capitalize on this event by rolling out campaigns to increase awareness before the show and increase booth traffic. Our target audiences included both attendees and those not at the show, since all are potential customers.

We worked with THOR to define the following goals:

•  Increase brand awareness by garnering over 250,000 impressions

•  Increase website traffic by garnering over 500 clicks on social posts

•  Increase booth traffic over the 300 garnered in 2018, measured by tallying badge scans

•  Increase enewsletter signups by 250

Here’s a look at some of the award winning creative:

 

Custom Booth TV Reel

Trade Show Booth Highlight

We’re happy to share that we met and exceeded all of our goals. Here are the results:

•  Increase brand awareness by garnering over 250,000 impressions

•  Our combined impressions on all content equaled 1,101,629

•  Increase website traffic by garnering over 500 clicks on social posts 

•  Posts totaled 1,287 clicks directly to the website

•  Increase booth traffic over the 300 garnered in 2018, measured by tallying badge scans. 

• Badge scans in 2019 were 644

•  Increase enewsletter signups by 250 

•  Thanks to WooBox run nationally, and locally at the show on iPads, we garnered 941 entries from 920 entrants with 598 opting in for the enewsletter

About the Hermes Awards

Named after the Greek messenger god, the Hermes Creative Awards is an international competition for creative professionals who are involved in the concept, writing and design of traditional materials, marketing and communication programs, and emerging technologies. The competition includes two hundred categories that encompass a wide range of marketing efforts, including: Print Media, Public Relations / Communications and Electronic / Social / Interactive Media.

See more award-winning work and industry insights on our blog!