Merlot Marketing’s Proven Process

All structures require a firm foundation to endure the test of time. In the same way, brands looking for longevity must put in the work to carve out a unique position, craft a message that resonates and implement a flexible strategy with the future in mind.

Building (or revitalizing) your brand’s foundation—and reaping the benefits while executing on the strategy—is what our Proven Process is all about. Developed, tested and refined over 22 years, our process is 50% procedure, 50% passion and 100% proven.

Step 1: REDiscover Process™

Discovery: This exploration and strategy session sets everything in motion, arming our brand strategists with everything they’ll need to craft a unique brand position.

Brand Engineering: Blending Discovery insights with additional research, our team develops the foundational messaging that will guide your brand for years to come.

MessagingCompass™: Whether your organization is a startup or has been around for a century, there’s no progress without a compass that points to your True North.

Step 2: Visual Creative

Creative Design: Guided by the MessagingCompass™, we develop a visual vocabulary to help your brand stand out.

Brand Identity + Brand Story: From logo development and typography to color palettes and photography, we help bring brands to life in a clear, compelling way.

Step 3: Execution

Telling Your Story: It’s time for the world to experience your renewed brand for the very first time, in your own words (which have been intricately crafted by our talented team).

Campaign Rollout Strategy: When it comes to spreading the word, we plan for success across every relevant channel in the modern marketing ecosystem.

Step 4: Infinit(E)™ Evaluation

Ongoing Execution: Across every PoBI, we keep our foot on the gas to help you maintain your message and the visibility of your brand.

Brand Council: Once a year, we bring the original REDiscover Process™ team back together to evaluate brand consistency, key messaging and strategic execution of the campaign(s). Through this collaborative process, we make strategic adjustments and pivot as needed to ensure brand and business success.

ROI: We help you stick with what’s working and pivot where needed to ensure your marketing efforts are creating results that matter to the growth of your brand.

Ready to REDiscover your brand?​

GET STARTED

Stop doing the same things and expecting different results.

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    Industries We Serve

    • Home and Building
      Construction
      Luxury Goods
      B to C Products and Services
      B to B Products and Services

    Contact Us

    CA + MT
    916.285.9835

    hello@merlotmarketing.com

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