Real People Want Real Connection


If you have not already guessed, as a Social Media Strategist I am a huge fan of social media and technology. I teach it, I write about it and I develop business strategies around it. In fact, no matter where I am or what I am doing, I can log in to my computer, iPad or iPhone to check email, Facebook and Twitter for the latest news, industry trends and to stay up to date on what my friends, family and business network is up to. I generally prefer email, text messages and online communication as it fits my hectic schedule and allows me to prioritize and multi-task. However I, like so many others, forget real people need real connection.

I strongly believe that even in today’s fast-paced wired world, in-person meetings are a key ingredient to establishing and maintaining relationships and an essential part of being productive. Looking back, my strongest professional and personal relationships developed through in-person and hands-on connection.  Without taking the time to cultivate these relationships, I believe I would not be where I am today.

This week’s social media tip: Turn off your computer, put your phone down and go out. Shake some hands, schedule lunch dates and attend some good old-fashioned networking events. You will be glad you did.

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