Drive more traffic to your website by evaluating user experience

Each year, Google refines its search algorithm about 500 to 600 times. Although Google’s own bots and spiders do most of the crawling and calculating, the algorithm itself is intended to “think” like a user, offering the best possible user experience.

Computer screen searching Google

With over 40,000 search queries processed every second, translating to roughly 1.2 trillion searches per year worldwide, it makes sense why the algorithm places heavy consideration on the user’s perspective.

As a business owner, you may be looking to leverage Google’s algorithm in your favor without spending a fortune on paid search tactics like Google Adwords. We have good news for you! The best way to bolster organic SEO for your business is by focusing on your customer.

Google’s algorithm determines content relevancy and order of search results, and its most recent update significantly favors User Experience Indicators (UEI).

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SEO + User Experience = Love

UEIs are signals that indicate when shared content provides value to the consumer. Pay close attention to these indicators to help drive your SEO business strategy toward success:

Although these aren’t the only considerations to make when trying to appeal to Google’s search algorithm, cultivating healthy and effective UEIs can have a profound impact on your website’s overall SEO strategy.

And don’t forget: Understanding your audience is the key to reaching them with engaging content.

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