Spring Media Tour in NYC

Spring Media Tour in the Big Apple

There’s no place in the country like NYC when it comes to an epicenter of national media. Movies have been made about the glamour and influence of the magazine capital.  Naturally, as a national PR group, we take clients on media tours in the big apple every year.  There’s no replacement for face-to-face time with the extremely busy editors of the world’s most read magazines.

In March, we conducted a high-end home products media tour in NYC for our clients Dacor and NanaWall Systems.  The tour was a great success and positions both clients for fantastic press coverage to follow.  We visited editors at big books including Good Housekeeping, House Beautiful, Elle Décor, Veranda, Traditional Home, Metropolis and more.

Our time with the media was brief, by design. We gave each client 15 minutes to share details on new products, provide images etc. The result was incredible! The editors were eager to learn the latest and greatest in the home products category and they loved the format.

We followed up the tour with an evening cocktail hour at Asellina where editors could come and enjoy hors d’oeuvres, cocktails and get to know our clients even further. It was a win-win for our clients and media contacts!

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