Starfish and Starbursts: It’s really that simple

Everyone is asking: What is Social Media?  Well,
Social Media Starfish

Social Media Starfish

I think better than a starfish or ‘prizm,’ a more accurate description of Social Media or Web 2.0 is the ‘wild, wild Web.’  Afterall, that really is what it is.  There are guidelines, made up by PR people and Social Media “professionals” but the fact of the matter is it’s still in its infancy.  Granted, according to BlogPulse, there are 78,703,197 total itentified blogs and approximately 100,000 new ones each day.   But really, it’s charted territory that is uncharted, so to speak.  Uncharted with regard to rules, regulations and real standards.  You blog about absolutely anything and scary enough, anyone can blog… Which given our first ammendment right is a good thing.  However, given privacy issues and unprofessionals ‘acting’ as media professionals it’s definitely ‘spaghetti western-ish.’  But they are here, and here to stay.  In fact, I believe they are going to continue to grow and become an ever-increasing part of our daily lives whether you’re ready to embrace it or not.  And as a marketer, you’d better be ready to embrace it because Web 2.0 isn’t coming, it’s here (been here)…

The Conversation Prism

The Conversation Prism

But no need to fear, blogs are simply Web logs, a journal of sorts, and social media is user generated content that allows us to create ‘conversations’ online.  Starfish and Prisms aside, it’s really that simple.   So what the heck, go ahead, throw caution to the wind and create a blog (or at least comment on one). And when you’re done, open up a Facebook, MySpace or LinkedIn account and really, you’re half way there…

Happy blogging/commenting/contributing/Twittering…
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