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Ad Age

Is the Success of Video Marketing Threatened with YouTube Views Falling?

Published on May 17, 2012

In this week’s Ad Age article entitled, “YouTube’s Video Views Are Falling — By Design” it talks about the fact that YouTube is now more focused on increasing user engagement with videos instead of total clicks by users. Does this change the way you think about your current or planned video campaign?

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Stop doing the same things and expecting different results.

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Well said, you. Let’s make that happen.

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Many businesses struggle with expressing and sharing their story in a way that is meaningful and memorable. Merlot has a proven process that articulates an authentic story and distributes that story through the most impactful marketing channels. When you have a meaningful message and consistency across all marketing channels, your brand builds traction and your business grows.

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