Adobe

Avoid Flash so smartphone users can see your site

Businesses large and small dedicate significant marketing dollars to drive customers to their websites. Increasingly it is becoming a consumer’s first step in their buying decisions. However, as consumer behavior continues to evolve, and more and more consumers transition from desktop and laptop computers to mobile devices, many companies are losing out on the opportunity to capture customers and promote their brands because their websites are not optimized for mobile devices — in fact their websites might not be visible to mobile devices at all.