Augment shrinking advertising budget by capitalizing on public relations

Published on July 7, 2009

What’s your favorite advertising campaign of all time? Go ahead, take a moment and I’m…

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Digg introducing social advertising

Published on June 4, 2009

Digg, a social news site is introducing its own form of advertising. Borrowing a similar…

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Message goes over better with less noise

Published on April 6, 2009

Friday, April 3, 2009 Recession has quieted advertising space, leaving opportunities open. Sacramento Business Journal…

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Merlot brings home six ADDYS and Media Person of the Year!

Published on March 21, 2009

At this year’s Addy Awards show, Merlot Marketing brought home six Addys: three gold and…

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Flying Billboard Gets Mixed Reviews

Published on March 4, 2009

Southwest Airlines has received mixed reviews for its recent promotion of Sports Illustrated’s 2009 Swimsuit…

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Originality and Creativity Missing From This Year’s Super Bowl Lineup

Published on February 4, 2009

So which Super Bowl ad was your favorite?   (If you ‘tweet,’ check this out: Super…

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At $100,000 Per Second, Super Bowl Ads Need to Deliver More Than Just a Laugh

Published on January 30, 2009

What makes a good Superbowl ad?  Well, besides, the obvious selling points: Sex, humor and…

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What’s a brand really worth? One retailer tops $129 billion

Published on January 15, 2009

In addition to being the world’s largest retailer, Wal-Mart now tops the list as the ‘largest’…

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Super Bowl ads top $3 million, big companies fall out

Published on December 21, 2008

September usually marks the complete line-up of Super Bowl advertisers; however, this year, September highlighted…

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A Holiday Classic

Published on December 18, 2008

‘Tis the Season! Happy Holidays to all that enjoy the agency life!

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