Success in Launching a Local, Agricultural Brand

Published on April 3, 2013

Today, I would like to share a project we’ve successfully completed for a local, Sacramento region client. We were challenged to develop a suite of modern marketing materials for Placer County, promoting local agricultural brand—PlacerGROWN.

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Being a “Preferred” Customer Never Felt So… Bad

Published on September 4, 2012

As a marketing executive, I do quite a bit of traveling. For years I had relied on Hertz as our go-to rental car company. But after upgrading to a Club Gold membership, shockingly our service level dropped. Over the course of about a year, a lot of little things happened, but when little things like not having my reservation or not having a car for me became the norm, I decided to switch to Avis.

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Coca-Cola Remains Relevant in Ever-changing Marketplace

Published on July 20, 2012

When most of us think of Coca-Cola we have images of families gathered at barbeques,…

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