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Biz Smarts: Why the Word 'Sponsor' is Best Seen as a Verb

Published on October 4, 2018

Sponsorship opportunities are everywhere, from the Super Bowl halftime show and the Tour de France…

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Coca-Cola Remains Relevant in Ever-changing Marketplace

Published on July 20, 2012

When most of us think of Coca-Cola we have images of families gathered at barbeques,…

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