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Being a “Preferred” Customer Never Felt So… Bad

Published on September 4, 2012

As a marketing executive, I do quite a bit of traveling. For years I had relied on Hertz as our go-to rental car company. But after upgrading to a Club Gold membership, shockingly our service level dropped. Over the course of about a year, a lot of little things happened, but when little things like not having my reservation or not having a car for me became the norm, I decided to switch to Avis.

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Stop doing the same things and expecting different results.

“I’m tired of buyers not understanding how we’re different. And uncertain our message is as good as we might think. I want an agency that is a true and trusted partner and that has experience and success marketing home and building products. I’m ready for a brand story we’re proud of—told consistently across all channels.”

Well said, you. Let’s make that happen.

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Merlot Marketing | CA + MT + NV + TN | +1 916 285 9835

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Many businesses struggle with expressing and sharing their story in a way that is meaningful and memorable. Merlot has a proven process that articulates an authentic story and distributes that story through the most impactful marketing channels. When you have a meaningful message and consistency across all marketing channels, your brand builds traction and your business grows.

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