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Community bank marketing cashes in on big-bank backlash

Published on April 25, 2012

A few weeks back our client, River City Bank, was featured in the Sacramento Business Journal for the “New Yorker Campaign” that I’m proud to say, Merlot Marketing developed. Of course, we need to brag a little. We are thrilled to announce that Merlot Marketing has been recognized by the American Advertising Federation (AAF) regionally with an ADDY and recently received an ADDY for the district, which includes Northern California and Northern Nevada. The campaign is now on its way to the National ADDY awards in Washington D.C.!

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Well said, you. Let’s make that happen.

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Many businesses struggle with expressing and sharing their story in a way that is meaningful and memorable. Merlot has a proven process that articulates an authentic story and distributes that story through the most impactful marketing channels. When you have a meaningful message and consistency across all marketing channels, your brand builds traction and your business grows.

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