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WHY J.C. PENNEY MISSED THE TARGET

Published on July 12, 2012

The new marketing campaign and pricing strategy for JCPenney was supposed to boost brand engagement, sentiment, and most importantly, boost sales. I definitely give the company kudos for its daring moves, but somewhere along the way the strategy and execution simply missed the “target.”

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Stop doing the same things and expecting different results.

“I’m tired of buyers not understanding how we’re different. And uncertain our message is as good as we might think. I want an agency that is a true and trusted partner and that has experience and success marketing home and building products. I’m ready for a brand story we’re proud of—told consistently across all channels.”

Well said, you. Let’s make that happen.

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Many businesses struggle with expressing and sharing their story in a way that is meaningful and memorable. Merlot has a proven process that articulates an authentic story and distributes that story through the most impactful marketing channels. When you have a meaningful message and consistency across all marketing channels, your brand builds traction and your business grows.

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