PR + Social Media: Should you contact the media via social media?

Published on February 16, 2012

The way we communicate has changed forever. Social media is now an integral part of our public relations programs and should be an integral part of yours as well. The rule of thumb for contacting the media via social media is this – know the person, their beat, their interests and their publication, program or blog, and then pitch a great story!

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Social Media Do’s and Don’ts

Published on September 6, 2011

I recently read a 10 part series on Corporate Social Media Don’ts on I chose…

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Print media needs to evolve to stay relevant

Published on September 26, 2010

People continue to talk about the “death” of print media.  And although I don’t think…

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