Is Facebook Still a Viable Marketing Tool?

Published on May 23, 2012

When it comes to social media, one needs to be clear about the ROI. What is the “r” in ROI?

Read More

Does Pinterest matter to my business? It’s visual, it’s social and it’s here to stay!

Published on March 1, 2012

You’ve probably heard that Pinterest is here and in a big way. Like most social media platforms, we have to ask, how do I use this for business? Does Pinterest matter to my business? Although Pinterest is one of the newest players in social media, it has definitely taken off like wildfire. It has all of the traits of being a successful platform that is here to stay: it’s visual, it’s social and it’s addicting!

Read More

Happy Valentine’s Day: How Did it all Start?

Published on February 14, 2012

Valentine’s Day is one day a year that we make it a point to emphasize our affection for our loved ones in a special way. But, have you ever wondered where it all started? Me too! So, instead of going to the library to research the subject, I found this very cool Valentine’s Day infographic.

Read More