marketing

Three ways to ensure your customers have a good experience

Published on October 8, 2012

Companies spend a lot of time and money trying to get customers to walk through the door but don’t seem to notice when customers walk out planning never to return….No, you don’t need millions of dollars to differentiate your brand. Just look up, clean up and pick up, and you’d be amazed at what that will do for your brand experience. Improve your brand experience and improve your business!

What Does Your Client’s Purple Cow Look Like?

Published on September 24, 2012

A company’s success hinges on much more than creative, smart marketing or public relations packaging (which are extremely important!).

Nike’s Neon-Shoe Stunt – A “Marketing Masterstroke”

Published on August 21, 2012

It’s nothing new that Nike is the maker of all things athletic. We’re so used to seeing the Nike swoosh on shirts, shorts, balls and shoes that we may not even notice it anymore. But, if you watched even one track race or boxing match at this year’s London Olympics you will have noticed that athletes from all across the globe were sporting the Nike ‘Volt’ Flyknit; a neon yellow/green shoe scientifically engineered to draw our attention.

27 things to know before you work in social media

Published on August 3, 2012

Recently, a client shared an article with me from www.ragan.com about the “27 things to know before you work in social media.” I thought our fellow social media peeps would get a kick out of this list.

WHY J.C. PENNEY MISSED THE TARGET

Published on July 12, 2012

The new marketing campaign and pricing strategy for JCPenney was supposed to boost brand engagement, sentiment, and most importantly, boost sales. I definitely give the company kudos for its daring moves, but somewhere along the way the strategy and execution simply missed the “target.”

I have an iPhone and iPad, do I really need an iPoo?

Published on May 31, 2012

Technology continues to make its way into every room in our homes, and bathrooms are no exception.

I’m Obsessed with Pinterest – Have You Been Introduced?

Published on February 2, 2012

Most recently, I discovered Pinterest which is down-right genius! For those that have not been introduced, Pinterest is a platform for sharing images that inspire you visually with ideas on organization, wedding planning, home décor, cooking, planning your child’s birthday party and the list goes on. So, how does this fabulous new tool apply to businesses? From my vantage point, if your product can be used to inspire women in any way, you have a place on Pinterest.

Three ways to ensure your customers have a good experience

What Does Your Client’s Purple Cow Look Like?

Nike’s Neon-Shoe Stunt – A “Marketing Masterstroke”

27 things to know before you work in social media

WHY J.C. PENNEY MISSED THE TARGET

I have an iPhone and iPad, do I really need an iPoo?

I’m Obsessed with Pinterest – Have You Been Introduced?

You don’t need a big budget to get results online

Know what you’re selling to succeed

PRSA Presentation: Five Key Take-aways

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