Desperate marketers are becoming more intrusive.

Published on November 2, 2008

During this time of DVR and TiVo, consumers have the luxury of fast forwarding through…

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Customers Fight Back

Published on October 13, 2008

In the old days, when you received poor customer service, you could do one of…

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What’s in a Name? Apparently $66.6 Billion!

Published on October 13, 2008

According to Interbrand, Coca-Cola is the world’s most valuable brand.  Basing its rakings on sales,…

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Questionable Title, Unquestionable ‘Genius’

Published on September 29, 2008

Everyone is asking, what is social media? I think Marta Kagan, The Secret Diary of a Bonafide…

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Bill and Jerry vs. Mac and PC

Published on September 27, 2008

Microsoft is spending close to $300 million to promote its brand and products through a…

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Re-addressing the CREW

Published on September 24, 2008

I had the pleasure of doing a Web 2.0 presentation for the board members of…

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You Might Be Your Firm’s Best Marketer.

Published on September 21, 2008

As a columist for the Sacramento Business Journal, here is my latest article: You might be…

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Chevy ‘Cashes’ in on London Billboard?

Published on August 14, 2008

Chevrolet got quite a bit of attention with a billboard covered in cash.  To celebrate the launch of…

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The ‘Cleanest Place on Earth’ Should be a Little ‘Happier.’

Published on August 7, 2008

I visited Disneyland this weekend (yes, you read that right, this weekend).  I know it is…

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