The Marketing Landscape is Changing: Are you?

Published on August 19, 2009

Don’t miss this month’s PRSA luncheon.  I’ll be talking about how the marketing landscape is…

Read More

K/BIS in Review: Slow show, fast products, medium tone.

Published on May 5, 2009

So, K/BIS 2009 was a far departure from K/BIS over that past 10 years.  There…

Read More

“Pepsi Sucks!” According to Yankees Fans. Pepsi Promotion Backfires.

Published on April 19, 2009

Pepsi over-promised and under-delivered on its New York Yankees promotional tie-in. Fans showed up early…

Read More

Message goes over better with less noise

Published on April 6, 2009

Friday, April 3, 2009 Recession has quieted advertising space, leaving opportunities open. Sacramento Business Journal…

Read More

Merlot Wins Seven Addy’s – Four GOLD!

Published on March 29, 2009

Mistake proves propitious for Merlot Marketing.  Initially awarded three silver and three gold Addy’s for design,…

Read More

Viral Sensation! CNBC’s Rick Santelli Calls for “Chicago Tea Party”

Published on February 25, 2009

Social Media creates a marketing platform with no limits on subject matter or power given to the people.  Regardless…

Read More

At $100,000 Per Second, Super Bowl Ads Need to Deliver More Than Just a Laugh

Published on January 30, 2009

What makes a good Superbowl ad?  Well, besides, the obvious selling points: Sex, humor and…

Read More

More power to the people!

Published on January 5, 2009

As if marketers weren’t already frustrated by the ever-expanding technology that allows consumers to choose…

Read More

Super Bowl ads top $3 million, big companies fall out

Published on December 21, 2008

September usually marks the complete line-up of Super Bowl advertisers; however, this year, September highlighted…

Read More

Motrin makes moms mad: Viral ad campaign a little too ‘viral’

Published on November 30, 2008

I am the last person (or more specifically put, mom) in the world to get…

Read More

Pin It on Pinterest